Key Visual I Pierre

Brand intelligence in the AI era Just as Les Binet & Peter Field showed that Share of Voice predicts market share growth, Pierre measures its equivalent in the AI era where visibility is earned across generative AI engines, earned media, and organic search. With five pillars grouped into three dimensions (AI SOV, News SOV, Search SOV), Pierre generates a percentage-based index that shows whether your brand’s visibility is above or below its market share and how it compares to competitors.